Marriage in Pride and Prejudice

Marriage: The Foundation of Happiness or Misery In today’s world, 50 percent of marriages end in divorce. Although the other 50 percent of marriages don’t end in divorce, not all those marriages are considered an ideal marriage. The concept of an ideal marriage has changed as time has progressed. An ideal marriage in our time is a marriage based on love and family. Most societies have always had the same perspective of an ideal marriage during their time periods. However, in Jane Austen’ Pride and Prejudice, the author defies the view of the ideal marriage of her society by giving her own perspective on an ideal marriage.In the time period of Pride and Prejudice, society viewed ideal marriage as one based on financial stability and social equality. Although Jane Austen’s view of an ideal marriage includes financial and social stability, love was a major factor as well. In the novel, Jane Austen writes about suitable marriages and unsuitable marriages. Alth ough the marriages based on wealth and social class seems suitable through society’s eyes, Jane Austen suggests those marriages to be unsuitable because of their lack of love and happiness.In the novel, many of the marriages reflect society’s view of marriage as a business affair and these marriages are quite unsuitable. Although Mr. and Mrs. Bennet have been married for 23 years, there is no mutual affection between them. Mr. Bennet married Mrs. Bennet because he was â€Å"captivated by [her] youth and beauty†¦ he married a woman whose weak understanding and illiberal mind had very early in their marriage put an end to all real affection for her† (202). Mr. Bennet practically never communicates with his wife and when he does, he teases her for his own enjoyment.Their marriage was solely based on physical attraction which has now faded away. Both of these characters were mismatched in personality and in social class. However, this couple isn’t the on ly unsuitable marriage through Austen’s eyes. Mr. Collins and Charlotte are a couple that exhibits everything Jane Austen is against, which is a marriage solely based on financial and social security. Mr. Collins and Charlotte Lucas married each other just for their own personal gain. When Mr. Collins proposed, â€Å"Miss Lucas, accepted him solely from the pure and disinterested desire of an establishment† (106).Charlotte was 27 and single, her future didn’t look great so marrying Mr. Collins was the best thing that could have happened. She is now set â€Å"considering Mr. Collins’ character, connection and situation in life, [she was] convinced that [her] chance of happiness with him [was] as fair as most can boast on entering the marriage state† (109). Mr. and Mrs. Collins aren’t really a couple based on love and happiness which is what Jane Austen considered suitable. She marries a man who is richer and socially higher than her. Although Mr. and Mrs.Collins’ marriage was considered ideal by society, Jane Austen thought it to be unsuitable. Jane Austen’s ideal marriage is a marriage based on love and happiness but also the aspects of society’s ideal marriage which includes financial and social stability. Mr. Bingley and Jane Bennet and Elizabeth Bennet and Mr. Darcy all exhibit the qualities of marriage that are considered suitable by Jane Austen. Mr. Bingley is an extremely wealthy modest man who never judges anyone and Jane is a quiet gentle woman who never thinks badly of anyone.Both these characters are matched perfectly and are one of the rare couples in the novel who genuinely love each other though their love seems very superficial. Although Jane and Mr. Bingley exhibit an ideal marriage, their love has no depth. Mr. Bingley doesn’t seem to care about marrying a woman based on her social class or wealth. He believes love is more important than the match of social class in a marriag e. This is seen when Mr. Darcy convinces Mr. Bingley that Jane doesn’t actually love him and Bingley abandons Jane.Since love matters he doesn’t want to be with someone who doesn’t love him back. However, they had an instant connection: â€Å"it was generally evident whenever they met he did admire her; and to her it was equally evident that Jane was yielding to the preference which she had begun to entertain for him from the first, and was in a way to be very much in love†(16). They are both in love, both happy, and are both financially secure, exhibiting an ideal marriage for Jane Austen. However there was a couple that was more ideal through Jane Austen’s eyes.Mr. Darcy and Elizabeth Bennet epitomize the ideal marriage for Jane Austen. At first, Mr. Darcy and Elizabeth disliked each other and had no initial attraction towards one another. However, as the novel progresses, their attraction for each other grows and soon they fall in love. Elizabet h isn’t a woman who doesn’t want to marry just for financial security or to be higher within the social class. Her view of marriage is different than her friends; Elizabeth â€Å"had always felt that Charlotte’s opinion of matrimony was not exactly like er own, but she could not have supposed it possible that when called into action, she would have sacrificed every better feeling to worldly advantage† (110). Charlotte represents society’s view of marriage in her time period which regarded marriage as a business affair. However, Elizabeth is one of the few characters to believe that marriage is based on love. Mr. Darcy is the wealthiest man in the novel and with that kind of wealth, he could marry anyone.However, he chooses Elizabeth who is part of a lower class than him proving that he wants to marry Elizabeth because he is in love with her. Mr. Darcy and Elizabeth are both physically attractive, intelligent, and they both love each other dearly. T hey are the ideal couple in Jane Austen’s eyes. Jane Austen suggests the marriages that are based on social class and wealth to be unsuitable although they seem ideal through society’s eyes. Austen believed that a suitable marriage had to include love and happiness on top of financial security and social class.However, through society’s eyes â€Å"happiness in marriage [was] entirely a matter of chance† (18). Although in today’s world there are arranged marriages based on social class and wealth, most people in today’s society believe marriage to be based on a foundation of love which links back to Austen’s belief of marriage. Although Jane believed that a suitable marriage had to include love, financial security and physical attraction, today’s society believes a suitable marriage can be solely based on love for one another.

Childhood Obesity Analysis

Parents & Child Caretakers Obesity in America is literally a growing problem, affecting every age group. Children are the most venerable group because they have no control over where they have dinner or how often they have fast food. Parents and guardians make decisions about food and are responsible for the health of children. Childhood obesity has more than doubled in the last twenty years. This is concerning because Type Two diabetes is a horrible, crippling disease that is affecting children and teens dramatically whereas the disease was primarily seen in adults. Children are said to have a shorter life span than their parents for the first time ever. In the United States sixty-six percent of adults are overweight and one in three adults are overweight. Children that are overweight usually become overweight teens and possible obese adults. With an increase in processed food and fast food chains springing up everywhere everyone must be very cautious of what they eat and how often the eat fast food. Parents must be especially careful with deciding upon what their children will eat for dinner and other meals away from school. Fast food restaurants are convenient and an obvious choice when parents are short on time getting children from one place to the other. While time may sometimes be short compromising children’s health for the sake of a few minutes is not worth it. It is critical that healthy meals are provided for children to ensure their future health. Social Service Organizations Social Service Organizations such as the Center for Disease Control and Department of Health and Human Services agree that childhood obesity is a growing epidemic. According to Dr. William Dietz of the CDC, the number of children between the ages of 6-11 who are obese has more than doubled over the past 20 years. The main interests of these organizations are children and their health. In today’s society, children are simply not as physically active as they were in the past. Other factors such as growing fast food industries, time and money constraints, and increasing numbers of single parents have contributed to obesity within our children. In order to help children achieve a healthy lifestyle many organizations have created programs that provide school children with healthy snacks, while others sponsor programs designed to promote physical activity. In order for these programs to be successful, it is important that children are aware of the health risks associated with obesity and the benefits of leading a healthy lifestyle. These organizations try to educate children using pamphlets and instruction within the school systems. Many have created their own cartoon characters to promote eating fruits & vegetables, and engaging in physical activities. These characters were developed to compete with current advertisements that use characters such as Scooby Doo or Spongebob Squarepants. Children, like many adults, can be swayed when advertisements use attractive sources. Although neither of these organizations claim that advertisements are one of the contributing factors to childhood obesity, they do believe that advertisements can help them to battle the epidemic. These organizations have also yet to hold the fast food industries to blame, they contribute the escalating numbers to be a factor of the environment these children are being raised in. The environment could include anything from the neighborhood the child grows up in and the neighborhood grocery store’s selection of fresh fruits & vegetables to more recently adapted things such as the fast food restaurants on every corner & video game systems in most homes. As stated earlier, the main interests of these organizations are the children and their health. Based on these interest, Social Service Organizations across the United States are actively promoting â€Å"healthy lifestyles† and will continue to battle this growing epidemic. Public Policy Makers Public Policy Makers are pushing efforts on all levels, to include federal, state, local, and community organizations, to combat the growing disease known as childhood obesity. According to the Centers for Disease Control and Prevention, childhood obesity effects more than 9 million children and teenagers between the ages of 6-19 in the United States with another 8 million considered â€Å"at risk† of becoming obese. These staggering figures have cause groups to form all across the country and organize their efforts to prevent this disease. One such organization is the Leadership for Healthy Communities, which is a national program of the Robert Wood Johnson Foundation (RWJF). The RWJF holds summits nationwide events calling on policy leaders nationwide to advance healthy eating and  active living options in their communities. According to the RWJF, a special emphasis has een placed on collaborative state and community policy approaches that address childhood obesity among vulnerable populations disproportionately affected by the epidemic. The RWJF also has a panel, which consists of its chairmen, doctors, lawyers, but more importantly politicians on the state and federal level who are taking childhood obesity head-on and working with organizations like the RWJF to promote healthy, cost effective change in communities nationwide. Arkansas, as well as many other states, has adopted legislation preventing the sale of â€Å"fatty foods† within its public schools. Arkansas Act 1220 was adopted and immediately implemented in 2003, creating the state’s first Child Health Advisory Committee, which coordinates Statewide Efforts to Combat Childhood Obesity and related Illnesses and works to improve the Health of the Next Generation of Arkansans, and banned the sale of â€Å"fatty foods and soft drinks† within public schools of all levels. The amount of legislation passed and adopted grew dramatically from 2003 to 2005. The Centers for Disease Control and Prevention performed a nationwide scan of legislation from all 50 states to determine how much, if any, legislation had been or is in the process of being passed by state governments to combat childhood obesity. From this study, the CDC identified 717 bills and 134 resolutions that focus on childhood obesity. The results pulled from this study are as follows: 17% of bills and 53% of resolutions were adopted on the state level. The CDC statistically grouped all legislation and resolutions passed into topic areas with most legislation focusing on school nutrition standards and vending machines, physical education and activity, and studies, councils, or task forces created for the prevention of childhood obesity on the community level. Community related topic areas adopted through bills were walking and biking paths, which accounted for 37% of bills passed, farmers’ markets, which accounted for 36% of bills passed, and statewide initiatives which focus primarily on model school policies and safe routes to school. Overall, the government, all both the federal and state level, has actively engaged and combated childhood obesity and will continue to do so until the disease is under control and decreased. Insurance Companies Growing obesity rates equals growing healthcare costs. Health insurance rates have been rising, with double-digit increases in the past 3 years. Obesity is known to considerably increase your chances of stroke, heart disease, diabetes, and other serious health problems. According to the Surgeon General’s office, obesity cost the economy more than $100 billion a year. Insurance companies are aware of these costs associated with obesity, therefore, if you are an overweight individual trying to obtain health insurance, you may either be denied or will be forced to pay more for coverage, up to twice as much. We can’t blame all of the rising costs of health care on the obese population but if the majority of our nation is obese and it is substantially more expensive to insure an overweight individual, one can begin to see the impact it plays on our costs as a whole. According to the Department of Health and Human Services, a new revised Medicare obesity coverage policy has been put into effect. Medicare will now be able to review scientific evidence in order to determine whether the specific treatments related to obesity would be covered by Medicare. Lawyers Lawyers along with others are suing companies that are making what is on America’s plates. Fault is being thrown around the court room as to who’s really to blame for the obesity epidemic in America today. Lawsuits for unhealthy foods being marketed to young children are turning up everywhere. Many believe that cartoon characters used to market these foods are to blame in this mess of lawsuits. Lawyers are also saying that it may not be the lack of will but the addictive nature of the food causing obesity. On the other hand lawyers representing food companies say that this conclusion is junk science and the behaviors of those who overeat are not similar to those with addictions. With all of these lawsuits turning up there are many food companies changing their marketing strategy along with their image and actual product to be healthy choices.

Communication Within Workplace

What is means by communication actually? Communications define as process of interchange of information that mainly included sending and receiving process. What is means by a successful communication? When sending a message there are kind of barriers can be interrupt, that disturb overall the communication structure, by solving the problems and finally receiving message in proper manner, than it is become a successful communication. In this research I am going identify the main purposes of communication, find out the characteristics of an organization’s structure, analyses the impact of the organization structure on how communication occurs and on its effectiveness and changes in organizational structures. In the same time, I will study on the barriers of communication in my workplace. Finally find out the way avoid the barriers to improve commutation, and the problem solving ways to have beautiful standard communication structure within my workplace. Research Question: 1. What are the benefits or purpose of communication within a workplace? 2. What is the structure of communication that should be have in a workplace and don’t have in my workplace? 3. What are the barriers of communication within workplace? 4. How to adopt the proper communication structure? 5. Who should be taking responsible to a successful communication in a workplace, who will be benefited by this proper channel? 6. What kind of communication should be have, depend on situation? 7. What is Different of current communication system and the communication should be adopted? 8. How to overcome the barriers to improve communication my workplace? Research Objective: The objective of this research is analysis the overall communication benefits and the barriers that make brake down of communication and also the ways of solving barriers within my workplace.

Intercultural Speaker Summary Leymah Gbowee Essay

Intercultural Speaker Summary Leymah Gbowee - Essay Example st recognized women in the Africa, Liberia in particular for her noble efforts in mobilizing women across the religious divide for the sole intention of fostering peace among the people of Liberia. Her efforts were mainly women-centered as she used pro-women movements to agitate for an end to the long civil war that had jeopardized the republic of Liberia for more than a decade (Gbowee & Mithers, 2011). This earned her great recognition both within and the world at large thus, enabling her to garner a number of international awards most notably the Nobel Peace Prize, which she won in the year 2011 for her active role in empowering women to fight for their rights and end of war. Over the years, she has always worked closely with Ellen Johnson and their efforts bore fruits when Liberia held its first free elections and, which were won by a female candidate the first one in the history of black Africa (Gbowee & Mithers, 2011). Despite the long strife of civil war that was witnessed in Liberia for close to fifteen years, the efforts of Leymah and her colleagues ensured the plight of women was checked and most importantly, their fundamental rights were safeguarded. In her presentation â€Å"Mighty be our Powers† she mainly concentrates on elaborating to the world, what the power of united women can achieve in the world, which is largely dominated by men. The main points that she vividly brings out include mobilization of women across borders regardless of their ethnicity or religion, women empowerment, most importantly the need to protect the fundamental rights of women and finally the plight of women in the event of unrest such as prolonged civil wars (Gbowee & Mithers 2011). The presentation is meant for the public given the kind of knowledge that it presents. However, after critical analysis it can be deduced that the main audience of this particular presentation can be categorized into two major groups namely; women and the rest of the people. Women formed a

Ethical Decisions Essay Example | Topics and Well Written Essays - 1000 words

Ethical Decisions - Essay Example The economic and social conditions surrounding us continuously evolve, new technologies are developed, and new products are introduced; above all, the social infrastructure is continuously being built and renovated, and the institutional arrangements concerning education, medicine, culture, and other fields are constantly changing. In the face of these complications, it seems almost impossible to reach a consensus about the intrinsic meaning of sustainabiliy with respect to the natural environment. Nuclear power, atomic weapons, gene engineering, genetically modified food and water pollution will cause great problems for future generations "unable to cope with these threats" (Lomborg 2001, 87). Out duty is to minimize harmful effect of modern technology and progress on our children and save out planet from dying. Our duty to people in the past is to remember their achievements and contribution to science, culture and economy which had a great impact on historical development and curr ent progress. Our duty is to value and keep their information and major achievements. Cultural and scientific heritage of the past should be kept because it impossible to render and reconstruct masterpieces and scientific knowledge. Children remain the prime source of old-age security, allowing many elders who can no longer work to achieve the cultural ideal of sitting by the fire and having food brought to them. 2. There should be a general statement of 'human rights' because all people are equal and should be equally treated in all countries across the world. The place of the individual is important as there is recognition of the normative and legal importance of protecting human rights over states' rights. All people around the world should be fairly treated according to the essential rights of man. The 'global human rights' should include such concepts as freedom, liberty and universal justice. Justice must be approached in practical terms that address the contradictions and complexities of the present-day world. These inquiries find relevance in contexts in which the pursuit of justice is a matter not of an imagined or desired future, but of an all-too-real present replete with dilemmas and risks. The main feature of justice is the pervasive need to find a balance between contradictory pressures. "Each individual aspect needs to be interpreted from the perspective of justice to assess wh ether its promise and performance is to be viewed positively" (Chandler Herman 2002, 51). Liberty and freedom is important because rights entitle people from one countries or social groups to equality with other social group or nationality. People should have universal rights such as freedom of movement, the right to take part in public affairs, directly or through elected representatives; and the right to free choice and practice of religion. Freedom means absence of restrictions and compulsion imposed on a person. The concept of freedom coexisted with the idea of liberty, which in effect relegated most dimensions of justice to the internal relations between state and society. With the separation of church and state that accompanied the rise of the modern state, the notion of freedom assumed a specifically and predominantly secular character that could no longer be interpreted merely as an extension of religious thought. These universal human rights should be introduced on the global scale because all

Intellectual Journal Essay Example | Topics and Well Written Essays - 750 words

Intellectual Journal - Essay Example According to the prescription of prayer, any true Muslim should attend to prayers during the prescribed times five times a day. If they fail to follow this prescription, they will surely fall into disbelief. I have observed with admiration Muslims observing the daily prayers as required by the Holy Quran. However, from my understanding of God as being spirit, one of the requirements for His worship is that those who worship Him must do so in spirit. Therefore, according to my view of prayer, it is not the frequency of attendance to the Mosque that counts but rather the state of our spirit, whether it is in harmony with the spirit of God or not. As result, the strict observance of prayer in Islam, somehow conflicts with my understanding that God is everywhere and cannot be contained in a particular place or time. Although, from an ecumenical point of view, such an understanding of the obligations of prayer by Muslims will change the perspective I hold in terms of embracing them at wor k or to attend to their spiritual obligations which ensures harmonious existence in society. In her article What everyone should know about Islam and Muslims, Suzzane Haneef (156) considers Zakah as one of the most fundamental elements of prayer and worship in the Islamic faith. It refers to the acts of Muslim worship by means of his or her wealth through an obligatory form of giving to those in need. As mentioned in the above article, â€Å"Islam proclaims that the true owner of everything is not the human being but God who bestows wealth on people out of His beneficence as He sees fit † (Suzzane Haneef 59). According to this statement, contrary to the wealth perspective of non-Muslims who uphold the view that wealth is as a result of their hard work, the true believer of Muslim acknowledges that all wealth they have is from God. There a Muslim should always be filled with gratitude and be ready to offer part of their wealth to those who lack in society. First and foremost, like many non-Muslims, I certainly do not consider it a spiritual obligation to give to the poor. The Islamic obligation of Zakah is conflicting with the belief I hold, that it is fine for one to be filled with compassion towards those in need, but certainly I consider it not to be obligatory. I have always known that society is divided into social classes and it is their sole responsibility to work towards improving their condition of life. I also would consider giving Zakah as an act that may encourage tendencies of laziness in society. For example, I see poor people sitting on the entrance of Mosques waiting for worshipers to give them bread for the day (Maudoodi 54). In most cases, the worshipers do not offer a long lasting solution to the condition of the poor. As a result reading about Zakah concept in Islamic worship provokes thoughts that tend to view it as something that encourages master slave mentalities in society. My understanding of giving is that it is should come nat urally and in a spontaneous manner from the giver. If giving becomes obligatory, it will reach a time when the giver will get tired of giving. My view of giving is that one should give to a person or place or event that has inspired them. According to Suzzane Haneef’s article titled, What everyone should know about Islam and Muslims, family life is considered one of the most emphasized areas in Islam. The Islamic view of marriage, where social contact between young men and young ladies is discouraged, conflicts with my understanding that every young man and lady has a right to social contacts (Haneef 155). From my point of view I consider it important that young men and women be

Standards BasedAssessment Essay Example | Topics and Well Written Essays - 750 words

Standards BasedAssessment - Essay Example Therefore, each step is clued-up by the prior step or steps (Council of Chief State School Officers, 2008). Assessment is the central idea of standards based assessment. Students are assessed at each level. At each level, they are tested for whether they know what they must know and what they are able of knowing. Also, in standards based assessment, when we talk about students, we do not use it as a generic term. Instead we look at them as individuals. How Their individuality is reflected in the standards set by what they can achieve. Under this approach, students are compared to a standard of achievement, not other students (Council of Chief State School Officers, 2008). With this approach, students are not graded with letters, instead they are graded with 'meets the standard', 'exceeds standards' or 'below standards'. As a result, each student is allowed to succeed; they are not ranked in a normal curve where some students are labeled 'failures'. This is also the most significant benefit of the standards based approach. The grading criterion of this approach is such that the whole response of a student is analyzed rather than the final answer. This is clearly done by humans then because computers cannot realize the response. This is known as 'holistic grading'. As a result of this, the thought process of students is given more importance than the strict approach of marking students based on their final answers. An example of such grading criteria is 'inventive spellings'. This is when students are encouraged to spell words on how they hear them, rather than spelling them as how they are universally recognized. This clearly reflects their individual understanding. Some would say this is an extremely reasonable way of testing students. Because of a grading approach that assesses students based on their thought processes, students can be easily evaluated to see where they stand. Diplomas are then given to them based on their standards, thoughts and knowledge. For this reason, we arrive at its second important advantage and core value; high school diplomas are more meaningful for students and colleges alike. As far as reporting tools are concerned, the grade that they receive; where students stand in terms of meeting the standard, must be used as the reporting tool. Also, the grading tools used for subjective assessments can be used as a reporting tool. This could be a teacher's indication of what part of a group project work does not meet standards yet. Conclusion To conclude, I will summarize the core democratic values of such an assessment approach. These are simply and basically fairness, equal opportunity and the well-being of all members of society; and (American Federation of Teachers, 2003). Also, some light must be given to the challenges. These include inconsistencies in grades at different levels, such as national, state or district, there is heavy dependence on who is assessing and grading the students. This means that different teachers will grade significantly differently (American Federation of Teachers, 2003). Also, in my opinion, this is a very idealistic approach. A gain in score is not a definite indication of success. For this reason,

Women in combat and the risk of post-traumatic stress disorder and Essay

Women in combat and the risk of post-traumatic stress disorder and depression - Essay Example Women hold important positions in the armed forces including military police, intelligence, as pilots, as physicians, as physiotherapist, for transportation, as mechanics, civil affairs etc. It is really pitiful that their efforts are undermined and are always treated as less victimized when compared with their male counterparts. They perform small but imperative jobs and their contribution cannot be diluted. Even though women are expelled from allocating in straight combat specialties encompassing infantry or armor, but they do endow with varied support as travelling outside military base, working with the combat soldiers, exposure to fire or victimized under any casualty (Hoge, 2007). Research findings reveal that there exist a gender difference if veterans are screened for depression, PTSD (Post Traumatic Stress Disorder), pain, obesity etc (Haskell, 2010). Screening of veterans have been performed and it was instituted the prevalence of MST and depression amongst the female veter ans. Results disclose that almost 14% of the female veterans were positive for MST while half of the females (48%) were found to be the sufferers of severe depression, indicating that females are at double risk of depression irrespective of cultural or racial milieu or financial standing.

Critque of Paper Essay Example | Topics and Well Written Essays - 500 words

Critque of Paper - Essay Example is vital, to prevent the escalation of the disorders, which is likely to cause more harm to the individuals themselves through self injury, as well as damaging actions to the wide society. The paper employs empirical research method of research. This is so because it applies an observation of the activities/operations taking place in various residential treatment facilities, in a comparison manner with the institution in question. The aim is to establish where it falls in this category of institution, based on its performance in residential treatment. The unit of analysis applied in this paper is the residential treatment program. The paper compares the success of different treatment programs. It also seeks to establish the relationship between the staff to patient ratio, and its impact on the performance of these institutions. The paper also tried to seek the relationship between the state licensing/certification of the staff, and the program performance. The aim was to know whether the certification affects performance, which was found to be unlikely. The type of data collected is nominal (Richard). This refers to that data that use names in establishing relationships. The paper is developed based on a set of treatment programs, compared per their performance. Ordinal data are also used in this paper. The treatment programs are ranked based on their percentage performance in patient treatment. Ratio data are also collected and used in this paper. There has been a computation of the staff to patient ratio. This is then applied to seek whether there is a relationship between this ratio and the program performance. The paper has applied various data collection tools. The rating scale is one of them, where the programs are rated in success percentage (Richard). Document review is also applied as a tool, since information regarding to staff and patient numbers are obtained from the programs’ documents. Institutional schedule is yet another tool employed. The paper

Sneaker slaves on Dazed Digital by Pinar&Viola Essay Example for Free

Sneaker slaves on Dazed Digital by PinarViola Essay As artist and designers were always attracted by cultural excesses. Thats where the beauty and the horror of present time shines out in its optimum. This time we found beauty behind the hidden doors of the booming world of sneakers, one of the lasting veteran icons of American consumer culture. When I meet an attractive boy, his shoes are the first thing I look at. We all know that you can tell so much about a person by what they wear on their feet. Apparently Im not the only one. Shoes carry sexual connotations in mainstream culture. There is nothing scandalous about stilettos being marketed as sexy.High heels are a widely accepted vanilla expression of shoe fetishism. Yet the persuasive power of sports footwear has caused the rise of darkrooms within sneaker culture. In the dark zones of the sneaker cult, fanatics enjoy intimacy with stylish kicks on their feet and in their mouth. The iconoclastic twist of a sneakerhead making love to his sneaker could be the ultimate case of a shopper and a product becoming one, surrendered in manic mutual adoration. We were introduced to the term sneakerslaves[-3] via a friend. After a little bit of XX-browsing we found the Tumblrs Sneaker Fetish[-4], Sk8terboy[-5] and a Dutch sneaker fetish wikipedia page[-6]. The page informs us that most trainer fetishists, gay men and straight men, are based in France, Germany, Belgium and The Netherlands. Common forms of sneaker fetishism are worshipping[-7], licking[-8] and sniffing[-9] sneakers. Shoeslaves also swap[-10] each others sneakers, or eat food [-11]out of their kicks. These fetishists provide images that make our hearts beat faster. For once the bad boys always dressed to kill arent depicted in the expected realm of a street fight, a shady strip club, or in a sweaty six-pack workout scenario. In these counter-glamour images of tough boys showing their soft side, while sensually sniffing their pricey sneakers with attention and adoration. These boys show that shoe fetishism goes beyond thigh-length leather boots, killer heels and kinky combat boots. A special place in this list is taken by our daily hot kicks, the training shoe. Thanks to the mixture of pop culture, nostalgia, strong  brand-creation, high tech designs and constant launch of new models, the sneaker reached a popularity that crossed all the lines of race and economic classes. A niche of consumers turned into sneakerheads, and a niche of sneakerheads turned into sneakerslaves. The affection of urban youth for their sneakers is one of true love. One of the reasons they love their kicks so much is that the footwear embodies cultural and personal transcendence. The right pair of sneakers associates the wearer with extraordinary athletic accomplishments while exclusive special editions seem to have the power to establish an identity in a world where all the same things seem to be available everywhere. Rare models encourage the sneaker freaks to compete with each other. The shoes seem worth the investment. They have the ability to retain or increase in value despite being used. Actually, many sneakerheads dont mind rocking some classics that look a little worn-in. This kind of tolerance and compassion for a pair of shoes can flame up to an extreme. The look, the feel and the smell of brand new and/or worn sneakers, can cause an adoration that blurs out the line between sneaker freaks and sneaker fetishists. [-0] http://www.pinar-viola.com/blog/2012/11/harald-gloockler/ [-1] http://www.pinar-viola.com/blog/2012/03/chinese-gangsta-glam/ [-2] http://www.pinar-viola.com/blog/2012/03/breathable-delights/ [-3] http://cashgod13.wordpress.com/2012/04/16/slave-profile-2-sneaker-slaves/ [-4] http://sneakerfetish.org/ [-5] http://sk8erboy-eu.tumblr.com/ [-6] http://nl.wikipedia.org/wiki/Sneakerfetisjisme [-7] http://sneakersniffer.blogspot.nl/2012/06/sniff-at-all-circumstances.html [-8] http://www.youtube.com/watch?v=NCiCrJACGeg [-9] http://www.youtube.com/watch?v=XThQsiOZKCo [-10] http://youtu.be/XLbumWImcDo [-11] http://www.youtube.com/watch?feature=player_embeddedv=sHNA_DZr024

Overview Of Krump Dancing Drama Essay

Overview Of Krump Dancing Drama Essay Krumping is an urban art form, reflecting the African American expressive culture and the street culture. The regional location and its history of violence has propelled the style into the mainstream. Born in 1990s from the slumps of Los Angeles, it blends elements of spiritual and physical energy. Krumping is an emerging movement that is quite fresh on the dance scene, exploding with positive energy it comes from a torn world of poverty and oppression. As a spiritual art form it encompasses core elements of its history and religion through its powerful movements and sounds. Through its spiritually Krump transforms its African American dance form to a communal public art form while incorporating its street culture through its music as a creative outlet for the hardships of urban life. Each element in Krump excretes pure energy in a unique way that releases the pent up frustration of each performer, from its highly energetic movements, expressiveness and the physical toll on the perfo rmers body, the art form has yet to hit its peak. The history of Krump and its spiritual energy originates from the hard streets of South Central Los Angeles, California, but can also be traced back to its African tribal culture. Born amongst the 1965 Watts riots, a large-scale riot which lasted 6 days in protest to the American Civil Rights Act leaving the African American community a feeling of injustice and despair, and the 1992 Rodney King riots, were the acquittal of LAPD officers in the trial of the beating of Rodney King sparked a further 6 days crime spree, the dance created an escape for the youth. Being brought up in a community upheaved by of violence and oppression blighted by racism, left the youths pursuing a sense of belonging and nurturance from there distressed families of substance abuse and violence. Turning to gangs for a sense of compassion, the ongoing harassment and recruitment of gangs left a sense of hopelessness, were within a dance movement emerge, from the dissatisfaction of their daily struggles, classif ied as an urban hip-hop variation, Krump like Capoeira started as a way for trouble youths to express themselves, and escape their gang filled lives. Krump dancers would form structured and organised crews or families, a tight-knit group of individuals whose loyalties and commitment extends beyond dance. These dance circles of fellow Krumpers provide the support and stability many in their community dont receive from their own families at home. Thus through their oppressed urban culture a sub-culture of Krumping immerged, providing an alternative to the gang life style. Seen as an aggressive competitive dance due to its release of the performers personal anger, hiding beneath the rebellious exterior, lays a religious imagery of enslavement calling out for protest. There is a spirit in the midst of krump-ness. There is a spirit thereà ¢Ã¢â€š ¬Ã‚ ¦most people think, theyre just a bunch of rowdy, ghetto, heathen thugs. No, what we are is oppressed. (Julie Malnig, 2009) Krumping at its roots are connected by its history but also at its core there are traces of the African tribal culture, Dancers would perform in a circle, as a way for them to assert their wholeness. The circle is an arena of a warrior, the ring shout of slave times, in which slaves would move in a round circle while stomping and clapping. The circle of the dance is a permissive circle: it protects and permits. At certain times on certain days, men and women come together at a given place, and there, under the solemn eye of the tribe, fling themselves into a seemingly unorganized pantomime, which is in reality extremely systematic, in which by various meansshakes of the head, bending of the spinal column, throwing of the whole body backward -may be deciphered as in an open book the huge effort of a community to exorcise itself, to liberate itself, to explain itself. There are no limitsinside the circle. Frantz Fanon (1961) But also a spiritual ritual; combat, competition and artistry build a world within and the circle contains elements of a spiritual energy, a holy dance and religious trances. Even as their paths in lives may seem fray and unbound Dancers accomplishments in krumping gain them street credibility, earning respect and absorption from a life of violence. Furthermore embodied with competitiveness and spiritual aspect krumping provides sanctuary of the urban city, a state of mind with no boundaries, lines or limitations, just a sense of freedom. Rize follows the practitioners of krumping from its origins at childrens clown parties to the popular dance form that has reached mainstream audiences. LaChapelle never explores krumping beyond its inner-city setting, enforcing the krumping as an authentic art form in the city of Los Angeles in direct opposition of the materialistic, commercialism of mainstream. Beginning with Tommy the Clown, an American dancer and the inventor of clowning style, it quickly spread and evolved in to dance-battles serving as an alternative to gangs. Tommys performances developed loyal followers, growing throughout Los Angeles. Taking it upon himself he used this opportunity to give the youth a chance by being a model living positive at all times. As dancers got older the style continued to morph into even more outrageous styles. The abrasive nature of Krump makes it difficult to locate its sacred connotations; the spiritual energy brewing within its movements often convey sexuality, violence and suffe ring, but within the circle of Krumping this is the only way of making ourselves feel like we belong. (Julie Malnig, 2009) During these moments of belonging, the dancers become a contest of physical and spiritual energy, revealing their spirit and raw emotion that Krump demands. The energy and vigor of Krumping in a spiritual sense exorcises the demons and conjure spirits, but thought Krumping look wild and out of control to the unaware, it is actually self-governing and defies claims that youths are inherently violent and disruptive. The music in Krumping is danced to hardcore, beat-heavy hip-hop tracks, sometimes with no vocals. These amorphous circles and repetitive rhythmic loops entrances dancers to a spiritual state. During Rize a dancer falls under a trance which then she loses spiritual control and consciousness, collapsing into the arms of a fellow Krumper, when she is asked what has happened, she answers, I dont knowà ¢Ã¢â€š ¬Ã‚ ¦ I just let go. (Rize, 2005) The circle of spiritual energy is also used as organised healing and cathartic release, Krumpers channel their anger into a positive form , making Krumping more than a dance art form; its a coping mechanism that reveals this sub-culture to be something another than youths engaging in criminal behaviours and mentalities. Derived from Hip-Hop and Breaking, Krumping fires up people with its energetic enthusiasm of its powerful emotional expressiveness in certain Krump movements, it may represent elements joyful and painful emotions; in which can help the performer in alleviating anxiety and depression while also sharing emotions artistically. The movement exhibits an electric body shock which moulds and distortions in the body of the head, arms, face, legs and pelvis. Krump is intended as an outlet for anger or to release pent-up energy, the dance movements reflect this type of physical release, both males and females display combinations of movements similar to a blend of street fighting, moshing, spiritual possession and aerobic striptease. It is described as a volatile, warrior-like, spastic and quaking dance that involves the vigorous banding of the spine, the thrusting and popping of the chest. While the overall appearance of Krumping may look violent with battles between dancers a central compone nt, Krumpers hit each other to get energised to dance in the radical expressive and explosive ways the dance is known for. The Physical Energy is used as an outlet for frustration this passionate dance is adapted to each performers unique style, with the level of intensity differing by the emotions felt in that moment, giving the dance its own personality. When performing these actions I noticed the energy involve, initially it was about the visual actions of throwing, tossing, grabbing smashing, breaking and slashing but the more I performed these movements the more I noticed the actions that require a lot of energy, momentum and physical power to execute. In power moves, the dancers relies more on upper body strength and is usually on his or her hands during moves. An arm swing entails the arm to be tense up; as they tighten into a stiff plank, and the hand is crunched into a fist. The basic arm swing motion, the arm tended to rise and fall into the body, the movement is rhythmic with each swing. There is lift upwards and outwards where the swing is grasping for contact, each swing is flung with a strong and fierce force, while tearing at the arms socket. As the arm falls it loosens and bends, contracting into the body. The hands and arms in each one of these movements begin a chain reaction that spreads through the body, resulting i n being covered with a cloak of pure powerful energy. Wavelike movements in the torso, arms and hips are descendent from the African origin. Theres a sense of being, and a connection to your body but also a sense of power and strength. Each movement is skilfully controlled to the beat of the music. Form the Arm swing to the power moves the movements in Krump give you a sense of being untouchable while being empowering. Krumpers face off one-on-one and try to out-Krump one another, this fusion of sport, dancing and fighting With a semblance of physical combat and African tribal culture in their dance movements, Krumping allows dancers to pop their limbs, gyrate their torsos and stomp their feet to hip hop music (Rize, 2005) The pace and intensity of the music is so frantic that it suggests a kind of spiritual possession, dancers seemingly and often are instructed to lose control, this loss of control has been lyrically manifested allowing the dancers to slip out of their constraints and boxes and just let go. After losing control in the beats, they recognise that there are both limits and no limits within the circle. This expression of their true self runs on their remaining energy before passing out. The Krumping dance style makes explicit claims to the importance of its regional location and history of violence as a major propellant of the style. Spiritual Energy Religion Sound Physical Energy Movement Journal (in body experience) Expression Toll

Use and Application of Data Mining

Use and Application of Data Mining Data mining is the process of extracting patterns from data. Data mining is becoming an increasingly important tool to transform the data into information. It is commonly used in a wide range of profiling practices, such as marketing, surveillance, fraud detection and scientific discovery [1-3]. Data mining can be applied on a variety of data types. Data types include structured data (relational), multimedia data, free text, and hypertext as shown in Figure 1-1. We can strip hypertext from XML/XHTML tags to get free text[4, 5]. Nowadays, text is the most common and convenient way for information exchange. This due to the fact that much of the worlds data is contained in text documents (newspaper articles, emails, literature, web pages, etc.). The importance of this way has led many researchers to find out suitable methods to analyze natural language texts to extract the important and useful information. In comparison with data stored in structured format (databases), texts stored in documents is unstructured and to deal with such data, a preprocessing is required to transform textual data into a suitable format for automatic processing [6]. Text mining is a new and exciting area of computer science research that interested of solving the problem of information overload by using combination techniques from data mining, machine learning, natural language processing, information retrieval, and knowledge management. Text mining, also known as text data mining [7] or knowledge discovery from textual databases [8], refers generally to the automatic process of extracting interesting and high-quality information or knowledge from unstructured text documents by using a suite of analysis tools [9]. Definitely, text mining takes much of its inspiration and direction from core research on data mining. Therefore, text mining and data mining systems contain many high-level architectural similarities. For example, text mining and data mining systems depend on preprocessing routines, pattern-discovery algorithms, and presentation-layer elements [1]. Furthermore, text mining adopts many of the specific types of patterns in its core knowledge discovery operations that were first introduced and vetted in data mining research [9]. The difference between data mining and text mining lies in the specific stages of preparation of the data and the difficulty of finding the important patterns due to the semi-structured or unstructured nature of the textual documents being processed. Data mining systems assumes that data have already been stored in a structured format. Therefore, the preprocessing stage focus falls on two critical tasks: Scrubbing and normalizing data and creating extensive numbers of table joins. In contrast, for text mining systems, preprocessing tasks focus on the identification and extraction of representative features for natural language documents. These preprocessing tasks are responsible for transforming unstructured, original-format content in document collections into a more explicitly structured intermediate format, which is a concern that is not relevant for most data mining systems.   Text mining preprocessing tasks include a variety of different types of techniques culled and adapted from information retrieval, information extraction, and computational linguistics research (such as tokenization, stop word remover, normalization, and stemming, etc.)[9]. Typical text mining tasks involving Text extraction and representation, information retrieval, document summarization, document clustering, document classification. Text representation is concerned with the problem of how to represent text data in appropriate format for automatic processing. In general, documents can be represented in two ways, as a bag of words where the context and the word order are neglected and the other one is to find common phrases in text and deal with them as single terms [10]. In information retrieval, the information needed to be retrieved is represented as query and the task of the information retrieval systems is to find and return documents that contain the most relevant information to the given query. In order to achieve this purpose, text mining techniques are used to analyse text data and make a comparison between the extracted information and the given queries to find out documents that include answers [10, 11]. The idea of text summarization is an automatic detection of the most important phrases in a given text document and to create a condensed version of the input text for human use [10]. Text summarization can be done for a single document or a document collection (multi-document summarization). Most approaches in this area focus on extracting informative sentences from texts and building summaries based on the extracted information. Recently, many approaches have been tried to create summaries based on semantic information extracted from given text documents [10, 11]. Document clustering is a machine learning technique that is used to identify the similarity between text documents based on their content. Unlike document classification, document clustering is an unsupervised method in which there are no pre-defined categories. The idea of document clustering is to create links between similar documents in a document collection to allow them to be retrieved together [10-12]. Document classification is the assignment of text documents into one or more pre-defined categories based on their content [10, 13]. It is a supervised learning problem where the categories are known in advance [10]. For the document classification problem, many machine learning techniques including decision trees, K-nearest neighbour, SVM support vector machines and Naive Bayes algorithm have been used to build document classification models. more details about document classification in the next section.

Essay About Family: My Fathers Illness :: Family Relationships Sickness Papers

My Father's Illness As a child, life was great for me. I spent my days being a hyperactive boy, running around and causing general chaos on my two sisters, Kelly and Libby. The world I lived in was a stress free world, I had not had many difficult experiences growing up. Life was beautiful for me, until a tragedy struck my family. My life got stressful on first day of second grade. I remember getting off the bus, eager to tell my parents all about what it felt like to be in second grade. As I walked in the door, I could feel that something was wrong. It was something in the air, a depressing mood. Instead of being greeted by a house of warm response, it was silent. I shouted for my parents and searched around, finally finding them in their bedroom. As I walked in to their bedroom, I found my mother sitting on the bed, weeping quietly, while my father lay on the bed in a near unconscious state. This sight shocked me, I had seen my father sick before, but by the reaction of my mother and the deathly look on my father’s face I knew that something was seriously wrong. My father's eyes opened, and he called out for my sister Kelly and I to come to him. In a very serious and sad voice, he told us that he was very sick, and he was going to the Fort Wayne hospital. My mother told Kelly and I to help her pack some things for him, because he was going to be leaving soon. We helped her pack, keeping quiet because we did not want to interrupt the silence that had taken over the room. A family friend, Rose Widmer, came over as my mom and dad were getting ready to leave. She would be staying with us because it looked like they would not be coming home that night. As Kelly and I were eating our supper, my mom came into the kitchen and sat down beside me. She explained to us that our dad was very sick, and that he was having trouble with his brain. She used the term "brain abscess." She said that this is what the doctors speculated was wrong with him, but they needed to go to Fort Wayne to take precautions. Essay About Family: My Father's Illness :: Family Relationships Sickness Papers My Father's Illness As a child, life was great for me. I spent my days being a hyperactive boy, running around and causing general chaos on my two sisters, Kelly and Libby. The world I lived in was a stress free world, I had not had many difficult experiences growing up. Life was beautiful for me, until a tragedy struck my family. My life got stressful on first day of second grade. I remember getting off the bus, eager to tell my parents all about what it felt like to be in second grade. As I walked in the door, I could feel that something was wrong. It was something in the air, a depressing mood. Instead of being greeted by a house of warm response, it was silent. I shouted for my parents and searched around, finally finding them in their bedroom. As I walked in to their bedroom, I found my mother sitting on the bed, weeping quietly, while my father lay on the bed in a near unconscious state. This sight shocked me, I had seen my father sick before, but by the reaction of my mother and the deathly look on my father’s face I knew that something was seriously wrong. My father's eyes opened, and he called out for my sister Kelly and I to come to him. In a very serious and sad voice, he told us that he was very sick, and he was going to the Fort Wayne hospital. My mother told Kelly and I to help her pack some things for him, because he was going to be leaving soon. We helped her pack, keeping quiet because we did not want to interrupt the silence that had taken over the room. A family friend, Rose Widmer, came over as my mom and dad were getting ready to leave. She would be staying with us because it looked like they would not be coming home that night. As Kelly and I were eating our supper, my mom came into the kitchen and sat down beside me. She explained to us that our dad was very sick, and that he was having trouble with his brain. She used the term "brain abscess." She said that this is what the doctors speculated was wrong with him, but they needed to go to Fort Wayne to take precautions.

Shakespeares Comedy of Errors and Plautus Menaechmi and Amphitruo Ess

Shakespeare's Comedy of Errors and Plautus' Menaechmi and Amphitruo One of Shakespeare's earliest plays (its first recorded performance in December 1594), The Comedy of Errors has frequently been dismissed as pure farce, unrepresentative of the playwright's later efforts. While Errors may very well contain farcical elements, it is a complex, layered work that draws upon and reinterprets Plautine comedy. Shakespeare combines aspects of these Latin plays with biblical source material, chiefly the Acts of the Apostles and the Pauline Epistle to the Ephesians. While Menaechmi is the most frequently cited classical source for Errors, Plautus' Amphitruo is just as relevant an influence; Shakespeare's treatment of identity and its fragility is derived from this latter work. Of course, there are many other structural and thematic resonances between the three texts: each of the plays, to varying degrees, deal with the issues of identity, violence and slavery, while displaying a keen awareness of aspects of performativity, specifically the figure of the p laywright, and the role of the audience. The structural similarities between Comedy of Errors and Plautus' Menaechmi and Amphitruo are quite clear. In addition to adopting the traditional five-act structure, Shakespeare creates act divisions which comply with the Evanthian and Donatian definitions of comic structure (prologue, epitasis, protasis, catastrophe), and draws upon the classical stock of characters: the senex, servus, parasitus, matrona and meretrix. Of course, this does not mean that Shakespeare is a slavish imitator of all things Plautine. While both of the Roman source plays for Errors begin with a formal prologue, set apart from the first act, Errors instead laun... ...s.): Plautus: Five of his Plays, London: Arthur L. Humphreys, 1914. Crewe, Jonathan V.: "God or The Good Physician: The Rational Playwright in The Comedy of Errors, in Genre, XV (1/2), 1982, pp. 203-223. Dorsch, T.S (ed.): The Comedy of Errors, Cambridge: Cambridge University Press, 1988. Hall, Jonathan: Anxious Pleasures: Shakespearean Comedy and the Nation-State, London: Associated University Presses, 1995 Hunt, Maurice: "Slavery, English Servitude, and The Comedy of Errors," in English Literary Renaissance, 27(1): 31-55, Winter 1997. Miola, Robert S.: Shakespeare and Clasical Comedy: The Influence of Plautus and Terence, Oxford: Clarendon Press, 1994. Riehle, Wolfgang: Shakespeare, Plautus and the Humanist Tradition, Cambridge: D.S Brewer, 1990. Segal, Erich (trans.): Plautus: Three Comedies, New York and London: Harper and Row, 1969.

Walt Disney Analyses

Analysis of The Walt Disney`s Strategy PESTEL SWOT STRATEGIC ANALYSES â€Å"Fiscal 2011 was a great year financially and strategically, demonstrating the strength of our brands and businesses with record revenue, net income and earnings per share,† said Disney President and CEO Robert A. Iger. â€Å"We are confident the Company is well-positioned to deliver long-term value for our shareholders with our focus on quality content, compelling uses of technology and global asset growth. † According to the PESTEL analysis, the Walt Disney Company has been shaped mainly with respect to social, economic and political.First, it is politically shaped because the government and lobby groups have an important role in establishing policies, requirements and competition rules. Furthermore, the local governmental rules are crucial in establishing foreign ownership for subsidiaries or business units. Alongside with the political factors, both the economic and social factors influence t he group`s profitability and activity because customers and economic conditions are closely related. For instance the financial crisis of 2007 brought serious economic downturns that affected most of the activities at Disney 11 parks.The group is also dependent on oil prices, inflation and interest rates that might affect exchange rates. Social trends influence the company strategic decisions, mainly due to demographic changes, attitudes or certain fashion cycles. According to PESTEL, technological factors decide the competitive actors in the industry because advances in technology shape manufacturing conditions and operations, can increase capacity and improve quality. Furthermore, the environmental factors affect the activity of the company due to weather conditions that can be negative for the park`s profitability, manufacturing prices and conditions. A SWOT analysisSTENGTHSIt is the largest media and entertainment company in the world and it owns 11 theme parks and various chann els Disney is one of the major Hollywood studios Disney employed 150,000 people An innovative development society: employees generate and implement ideas – fast transfer of knowledge and expertise across the marketsGlobal Standards are highly implemented and adopted Very popular brand around the globe: high brand awareness among the people through logo and popularity Strategy of differentiation with a very diversified portfolio Experience in international operations and developmentDisney has US $62, 497, 000, 000 assets Ranked 9th in the Top 100 Global Brands of 2011 | WEAKNESSESHigh operating costsInstability in decision making: change management due to unbalances among SBUsPoor management controllingSeasonality: park occupancyWorking conditions that are poor in the production fabricsNo good customer relationship management due to innovation that demands continuityThe target client is mostly children, no range of segmentationAccusation for sexual references in some of its an imations Different welfare groups protest: religion, animal (Disney Animal Kingdom)Poor management controllingReduces number of attractions: only 16 out of 11 parks. OPPORTUNITIESBusiness development for different segments and in developing marketsFollow the market trends and social onesPossibility of increase in the number of attractions due to a new segmentationReduction in Operating costsDisney Television Advertising and Disney Channel MusicDisney management and training schoolOnline development | TREATSSecurity difficulties in parks – treat of terrorismCope with the employee retentionAn increase in the competition in the industryIncrease in the competition due to technology advances and innovation both on domestic and international market Demand for innovation on the market Economic and Financial Crisis Wages and labor costs will increase | The SWOT analysis sheds light on the context of the Walt Disney Company. It focuses both on core features / competencies but also on the diversity of the corporation`s portfolio.The environment is highly competitive for the Walt Disney Company, but providing operations globally enables the existence of an efficiency related to the speed the information of knowledge travels around the company from unit to unit. This one of the most important features, and, thus strengths of the core competences Disney supports, because it reduces the operational costs. Thus, the company benefits from an intensive transfer of expertise across diverse markets. By being constantly up-dated with the new technologies and innovations and by disposing of an impressive amount of knowledge, the Walt Disney Company also benefits from continuous innovation. This is fostered also by the politics of the company that allows employees the direct participation in both generating and implementing new innovative solutions across businesses.Another important strength is the experience in international operations that sustains the brand awareness and enables the development of local knowledge, which defines synergies over strategic business units along with the existent learning curve. In terms of diversity, Disney covers a portfolio of various activities with a wide-ranging interest and this structuration protects the company from different conditions and instabilities on the markets, therefore a balanced portfolio provides security. Another important strength is the fact that Disney Corporation provides a really influent Media network that allows the company share and benefit from good image communication.For instance the ESPN Radio, the Disney Television Networks that increased group profits in the first quarter of 2011 due to strong advertising, the Toon Channel and many other entertaining shows that the group broadcasts. In terms of weaknesses, the most aggressive one is the seasonality among customers related to the objective of park occupancy, which is fulfilled only during holydays and special events. This pattern makes the activity in parks more or less dependent on the seasonality. Alongside with the seasonality, another important aspect is the unbalances that occur among its SBUs in terms of profits, cash flows and operating costs. Nevertheless, this is a cause of seasonality, but it also reflects the poor management controlling at the group level.The opportunities are very large at the size of a group as Disney Corporation and if the strategic decisions are respected the company can benefit from: new markets, increase in advertising (which is also sustained by the Segmented Results of 2011), differentiation in strategy and use of new developed technologies in order to maintain innovation. One of the main treats of Disney would be to cope with the employee retention which is strongly connected to the employee performance evaluation and the way according to which the Walt Disney Company aligns its goals / strategy with its employees` needs. As customers have a direct influence over company`s pro fitability, it is important to maintain a good communication flow and to built ways that could provide Disney strong analysis of customer satisfaction and feedback.

Visual storytelling in films

Literature Review Introduction In this foreword subdivision, more than a few factors that shape the art of associating visuals and narratives in movies will be listed down. These factors will be the root of the research in order to execute the methodological analysis analysis of the thesis, in add-on to replying the research inquiries every bit good as analysing the obtained consequences from the research. Ocular Storytelling in Films: What is it? The exact description of ocular storytelling is difficult to trap down compactly as there are assorted schools of idea sing the affair. All the same, The International Film School of Paris ( EICAR ) had defined it honestly as â€Å"Communicating visually in signifiers that can be read or looked upon. In film a narrative is most ocular when thoughts and emotions are expressed through public presentation and aesthetics as opposed to dialogue.† Based on that word picture it is non difficult to understand why Monaco ( 2000 ) claims that a movie is a linguistic communication for it ‘communicates’ to an audience. It is non a linguistic communication in the sense of English, French or Mathematic is, for there is no such thing as grammar or vocabulary that needed acquisition. Campsall ( 2002 ) is in understanding as he elaborated that the linguistic communication of movie expresses the manner a movie would ‘speak’ to its audiences and witnesss which is why managers, manufacturers and editors work to bring forth intending from the traveling still images of movie, picture and telecasting. The viewing audiences in the terminal are responsible in decrypting these significances in a non dissimilar manner to construing spoken and written linguistic communication. When watching a movie ; everyone from assorted age groups is able to grok the visuals they see. Monaco ( 2000 ) states farther that there are two decisions, that everyone can comprehend and place a ocular image which leads to the above statement. Another is that even the simplest ocular images are interpreted otherwise in by people with different backgrounds. This is because, as human existences, we don’t merely read what we see but we bring to our reading of traveling images, a sco pe of preexistent outlooks, information and common experiences that form the significance we take from what we see ( Campsall, 2002 ) . An indispensable aspect of movie linguistic communication is its absorbing disposition and its manifestation of pragmatism besides known as verisimilitude. As Campsall ( 2002 ) wrote, it is non merely as if the audiences are watching a bona fide ‘window on the world’ , it’s a window that they would want to stay on observation. Through these agencies, movies are non merely capable of being entertaining, edifying and informing to its viewing audiences, but besides enabling them to comprehend the universe in a peculiar agency. Furthermore this makes the movie linguistic communication really much recognized as semiotic what with the use of marks, codifications and conventions. Those who could understand the linguistic communication are able to see the methods or conventions used for ocular storytelling. Throughout this research, there were many books and articles that voiced out their sentiments on methods of reading a movie ; each movie slangs have their specific symbolism and usage depending on what the way of the narrative. When one is able to decently read a movie by agencies of placing and understanding the conventions, one would be capable of ocular storytelling ( Sijll, 2005 ) . Below is the list of the accrued conventions used in today’s ocular storytelling. Ocular Storytelling: Space Space in movie refers to the spacial kineticss built-in in the frame of a movie. One would state that a movie frame is kindred to a inactive snapshot therefore portion of a moving image. Like a picture, the inactive image of the frame presents built-in storytelling chances. Because a film is a gesture image, the composing of the frame continuously changes. This added features affords two of import narrative elements – that of screen way and comparing. Screen way can propose hostility, individuality, and struggle, for illustration. A traveling frame might be used to stand for alteration, similarity or it’s face-to-face, stasis. Ocular Storytelling: Framing a Composition The oculus responds otherwise to assorted ocular stimulations. Among the most of import elements that have been discerned are: brightness, coloring material, size, form, gesture, velocity, and way. Through careful uses these elements can be used to steer the audience’s attending and emotional response. As ever, content, apposition with surrounding frames, and the intersection of other elements will lend to the viewer’s response. Ocular Storytelling: Shape within the Frame Depending on usage and context, forms can be used to propose thoughts and emotions. Traditionally there are three cardinal forms: the circle, the square and the trigon. Out of these three, many signifiers can be derived out of them: the half circle, the rectangle, and many others. For each forms there are certain traditional association made of them. Block ( 2008 ) listed in â€Å"The Visual Story† some of the form significances. Rounded Shapes are associated with indirectness, inactive, romantic, refering to nature, soft organic, childlike, safe and flexible. Squares nevertheless are direct, industrial, ordered, additive, unnatural, grownup, and rigidity. Triangles are for aggressiveness and kineticss. Block cautiousnesss that these are non regulations for new associations can ever be made depending on the demand of the narrative. Shape is simply one component in the frame. Ocular Storytelling: Editing Editing is a manner of compressing clip and infinite or bring forthing the result of a dream sequence or flashback. The consequences of redacting are more frequently than non seamless and natural that the audiences tend non to be cognizant of it. In theory, redacting is the bottleneck of scenes through assembly of shootings. Different picks of redacting could steer the audience’s emotional response. Pudovkin ( 1926 ) had set down five redacting techniques that remain the foundation of the modern twenty-four hours film editing: contrast, correspondence, symbolism, simultaneousness, Leit-Motif. Ocular Storytelling: Time A movie is a dramatic representation of life. It is made up of scenes ordered to stand for the transition of movie clip through the assembly of emended shootings. Film clip is seldom paced the same as existent life. With the exclusion of mise-en-scene, most emended sequences pull strings existent clip. From one cut to another, an chance of changing experiences of existent clip can be made. The ground film makers alter clip is because they are making a dramatic narrative. Merely those minutes that contribute to its promotion are included, all else is left out. Ocular Storytelling: Sound and Music Outside of the musical mark, films rely on three sorts of sound to state their narratives: Dialogues, voiceover and sound effects. While voiceover and duologue are good understood to be writer’s tools, few film writers approach sound effects with the same certainty. Yet sound effects are every bit much the horizon of the author as are ocular metaphor, sound effects can besides propose an drawn-out aural metaphor. They can add beds of intending to a movie that are difficult to accomplish in other ways. Sound effects can be obvious or elusive. They can deliberately pull attending, or manipulate with stealing. They can expose, camouflage, suggest set up or uncover. They can besides be associated to specific events or characters. Lyrics of music can move as the voice of a character. They can uncover the inner ideas in a manner that can be more interesting than a simple duologue scene. Lyrics can besides move as the voice of the storyteller. They add another bringing system with which to parcel out character and thematic information. In other times, music is symbolically used as a narrative component. Ocular Storytelling: Passages The motion between the terminal of one scene and the beginning of another is called a passage. Each passage presents an chance to convey narrative information by virtuousness of how the scenes are cut together. The scene can merely be cut with no knowing mention or constructed to add a narrative component. A duplicate passage is one manner to work this chance and can be achieved in an infinite figure of ways. Ocular Storytelling: Lenss, Positions and Gestures of the Camera The camera presents a scene – topics, actions, scenes – in a series of shootings that render images on a screen. Alternatively of merely puting the camera where an audience can watch the action, the camera is able to supply the audience with prosecuting ocular experiences. Assortment is of import for if a scene is merely rendered by a continue series of broad shootings, the oculus will shortly tyres of repeats. A good shooting will normally incorporate a assortment of camera framings, and angles. For illustration by working the deepness of field of the lenses, each character on scene can populate their ain horizontal program. In this manner characters can be staged in-depth. This allows the audience to see each character responding to one event at the same time and in existent clip. Different places besides play a portion. The closer the camera is to a character, the more likely audiences will sympathize with the character. Ocular Storytelling: Lighting and Colour Film interprets topics and scenes as images of visible radiation and shadiness. Lighting is one of the few facets in movie that has the ability to make a certain world to the audience. There are a figure of different manners of lighting, each designated as a manner geared to the subject and temper, every bit good as its genre. Lights can besides be used to weaken capable affair. Color on the other manus tends to be a subconscious component in movie. It’s strongly emotional in its entreaty, expressive atmospheric. In short, color aid to propose tempers. Ocular Storytelling: Props, Wardrobes, and Locations Props provide a dramatic manner to show a characters interior universe. Props speak visually, are nomadic, and can be returned to throughout the film. By intentionally choosing and working props, a film’s scene can be given an added bed of significance. Wardrobes are the same as props ; the determination to include wardrobe elements depends on whether it adds sufficient dramatic value be it to a character, to demo character transmutation or the transition of clip. Another manner to project the interior ideas of character is to pull strings the locations. It besides offers a immense storytelling potency, for a certain location can rise play, suggest analogues and contrast besides specifying a character. All three can besides function the intent of conveying a sense of metaphor to the movie. MentionsArnheim, R. 1969. Film as art. Berkeley: University of California Press.Bellantoni, P. 2005. If it ‘s violet, person ‘s gon na decease. Amsterdam: Focal Press.Bordwell, D. 1985. Narrative in the fiction movie. Madison, Wis. : University of Wisconsin Press.Bordwell, D. ; Thompson, K. ( 2006 ) . Film Art: An Introduction ( 8th ed. ) . New York: McGraw-HillBlock, B. ( 2008 ) . The Ocular Story ( 2nd ed. ) . Burlington: Focal ImperativenessCampsall, S. ( 2002 ) . Analyzing Traveling Image Texts: â€Å"Film Language† [ Online ] . Available: hypertext transfer protocol: //www.englishbiz.co.uk/downloads/filmanalysis.pdf [ 2011, January 7 ] .CustomFlix. ( Studio ) . ( 2006 ) . Ocular Culture: Ocular Storytelling [ DVD ] . ( Available from Amazon.com )Douglass, J. ; Harnden, G. ( 1996 ) . The Art of Technique: An Aesthetic Approach to Film and Video Production. Boston: Allyn & A ; BaconDirks, T. ( No day of the month ) . History of Film: The Pre-1920s [ Online ] . A vailable: hypertext transfer protocol: //www.filmsite.org/pre20sintro.html [ 2011, February 25 ] .Duguid, M. ( No day of the month ) . Hitchcock’s Style [ Online ] . Available: hypertext transfer protocol: //www.screenonline.org.uk/tours/hitch/tour1.html [ 2011, February 25 ] .Ebert, R. ( 2008 ) . How to read a film. Roger Ebert’s Journal [ Online ] , 14paragraphs. Available: hypertext transfer protocol: //blogs.suntimes.com/ebert/2008/08/how_to_read_a_movie.html [ 2008, August 30 ] .Freeman, D. ( No day of the month ) . Ocular Storytelling in Batman Begins [ Online ] . Available: hypertext transfer protocol: //www2.beyondstructure.com/article_batman.php [ 2011, February 25 ] .Gelmis, J. ( 1970 ) . The Film Director As Superstar. New York: Doubleday & A ; Company.Giannetti, L. ( 2001 ) . Understanding Movies ( 9th ed. ) . New Jersey: Prentice HallGreen, D. E. 2003. The proper usage of cinematic storytelling in scriptural sermon.Hallahan, K. 1999. Seven theoretical acco unts of framing: Deductions for public dealingss. Journal of Public Relations Research, 11 ( 3 ) , pp. 205 — 242.Martz, M. and Hallahan, K. 2009. Film makers as Social Advocates—A New Challenge for Issues Management: Claims-making and Framing in Four Social Issue Documentaries. Pedagogical Posters \_ 156, p. 119.Metz, C. ( 1990 ) . Film Language: A Semioticss of the Cinema. Chicago: University Of Chicago Press.Monaco, J. and Lindroth, D. 2009. How to read a movie. New York: Oxford University Press.Playboy ( 1968, September ) . What did Kubrick hold to state about what 2001 â€Å" agencies † ? Playboy Magazine, 10 paragraphs. Available: hypertext transfer protocol: //www.krusch.com/kubrick/Q12.html [ 2010, 12, December ]Pimenta, S. and Poovaiah, R. 2010. On specifying ocular narrations. IDC Design Research Journal, 3 pp. 25 — 46.Pudovkin, V. ( 1926 ) . Film technique and Film Acting. New York: Grove PressRosenbaum, J. 2010. Goodbye film, hullo cinephilia. Chicago: University of Chicago Press.Sijll, J.V. ( 2005 ) . Cinematic Storytelling: The 100 Most Powerful Film Conventions Every Filmmaker Must Know. California: Michael WieseWard, P. ( 2003 ) . Picture Composition for Film and Television ( 2nd ed. ) . Burlington: Focal ImperativenessZettl, H. 1973. Sight, sound, gesture ; applied media aesthetics. Belmont, Calif. : Wadsworth Pub. Co.

Literary research

Nathan Furr finds many reasons for doing literary research.   He summarizes these to be â€Å"Experiencing the Other, learning compassion and service, gaining insight into ourselves, finding new ways of thinking, understanding and writing more clearly, and uncovering the joy of discovery and creation† (Furr, 3).   To these he also adds essentially, the power of literary research to combat misinformation.   Generally, Furr’s reasons are similar to my own; however, I would make some changes to his conclusions. Two of Furr’s claims with which I unequivocally agree are that literary research allows one the ability of â€Å"understanding and writing more clearly† as well as a major reason for literary research being â€Å"uncovering the joy of discovery and creation.† These two reasons are of key importance because the detective aspect of literary research is a large part of what makes it so appealing to me.   By extension, a pile of research serves little value even if the research was conducted merely out of my own curiosity because the compiling, organizing, and writing are all essential components in answering the initial question.   Without the writing forcing me to synthesize the facts I have discovered and draw coherent conclusions, the research itself as well as whatever conclusions I drew are more easily forgotten. The first reason Furr lists is â€Å"experiencing the Other.†Ã‚   While this does seem like a valuable reason, I would more likely phrase it as â€Å"expanding one’s world view.†Ã‚   At least for me, this broader category makes more sense.   In the example he gives about the man from Poland, I think not only do we get to see the world from his perspective, but through oral histories like this we gain a valuable insight into the time and place described.   Thinking of it as experiencing the Other feels uncomfortable to me in that it seems to separate the researcher from the research subject, and as I think Furr would agree, that distance is exactly what literary research often seeks to minimize. While Furr’s claim that literary research can aid in â€Å"finding new ways of thinking,† I had difficulty with his example of research for buying a computer.   At the end of this paragraph, he summarizes the process of research saying, â€Å"We start with a problem or question, being researching, follow leads, assemble materials, and then create a product† (Furr, 2).   I agree that this is how research is conducted; however, is that really finding a new way of thinking?   It seems more like gathering information to form a conclusion and it should thus be labeled something more like â€Å"providing information.† I think this is especially true because, aside from his example, literary research does not necessarily facilitate the discovery of new ways of thinking.   I think it is possible that one could research a topic and emerge with a legitimate conclusion or â€Å"product† but without any new way of thinking about the problem beyond having found a satisfactory conclusion.   Ideally, this would not be the case.   Anyone conducting literary research would discover a new way of seeing a problem, but I think it is too broad a generalization to assume that this is always true.   At any rate, I think if this is truly what Mr. Furr is asserting, it would fit better, for me, into the â€Å"expanding one’s world view† category. Furr also sees â€Å"gaining insight into ourselves† as another reason for doing literary research.   In describing this reason, Furr states that through literary research many people seek to essentially â€Å"unlocking what we have always known and affirming it to ourselves. (Furr, 2). This seems to be Furr’s most direct reference to researcher bias.   I found his lack of a full discussion of this topic to be a major shortcoming of his article.   True, research in it most basic form involves uncovering information, but the world—in literary and historical senses as well as many others—is a very complex web of thoughts, experiences, and interpretations. I would argue that there is no one Truth, and the belief in such a thing is naà ¯ve.   The most obvious case would be the Bible.   Many different people seek to use the Bible to support very different claims.   Often passages sighted are contradictory and can easily support conflicting contentions.   The literary researcher does uncover information, but what is uncovered is only part of the story.   Which part is uncovered is largely reliant upon the sources one utilizes. The selection of source is also a product of bias.   For example, I would not use a Hindi newspaper, nor would I look to an un-translated Mayan text.   These two can be seen as extremes because of linguistic inaccessibility, but in doing research we generally gravitate toward sources with which we are comfortable whether books, popular media, scholarly articles, newspapers, oral histories, or any number of available source material. Beyond comfort with sources, I think Furr’s assertion falters in that it does not explicitly take into account that researchers find what they seek.   This affirming of one’s own beliefs is key to researcher bias because, for example, people who want to claim that the Holocaust never happened, will do so regardless of any information others try to point out to them.   Further, they will conduct their own research and doubtless find material that supports their conclusion, however false that conclusion may seem to be. Furr discusses the power of misinformation, but fails to consider the fact that many people do research and come up with unpopular conclusions that fly in the face of nearly all other findings.   Simply because we know it happened, when looking at the issue of the Holocaust we can claim that people denying it existence are spreading misinformation, but with more complex issues, and issues for which there are not survivors, it becomes clear that one person’s misinformation can be another’s highly researched cutting-edge discovery.   It all depends on where you look and what you are hoping to find. Another of Furr’s reasons for literary research—learning compassion and service—seems a bit optimistic to me.   Of course, we would like to believe that knowledge conquers darkness, but again compassion is a highly subjective issue.   Many people research literature, science, and history either explicitly in search of or resulting in reasons to assert their own superiority and use to oppress others.   One example would be people who researched, and still do research, on the biological inferiority of minorities to perpetuate and legitimize racist practices.   Finding compassion in such research is difficult if not impossible. In terms of service though, I enjoyed Furr’s claim that research is an ethical action.   While again this statement seems a bit simplistic, I think the argument he quotes from Altick and Fenstermaker that literary research can serve to extend â€Å"the traditional boundaries of scholarly and critical interest† is a valid one (Furr, 2).   While I do find Furr’s claims to be optimistic, I agree that in the best-case scenarios they are both true and of extreme value, but it is important to highlight some possibilities for which his arguments do not seem to account. I do agree that there are many important reasons both personal and social to undertake literary research.   Perhaps the strongest impetus for doing research is curiosity, â€Å"is that so?   I’ll look it up.†Ã‚   On an individual level when someone makes a seemingly unrealistic claim, literary research is an important tool in satisfying curiosity and quelling argument. Investigating misinformation is also very valuable on a larger social level.   This calls to mind the Program on International Policy Attitudes 2003 study that surveyed Americans to determine their rate of misperception about three issues surrounding the Gulf War and found that 80% Fox News viewers held at least one of the misperceptions (PIPA, 13).   To me, this illustrates the importance of literary research more than any other example. If one accepts information from one source uncritically, then they are completely at the mercy of that source’s biases.   While I believe it is true that a researcher is limited by their own biases, at least those biases are their own.   Exposure to sources with different biases is important in opening up new avenues of inquiry, but undertaking literary research is vital to locating other biases and interpreting information provided by those sources.   Literary research then is the key to knowing not only one’s own mind, but understanding the minds of others, and thus one of the most valuable tools anyone can employ in developing intellectually, personally, and socially. Works Cited Furr, Nathan. Literary Research: The Importance of Process and Product. Kull, Steven. â€Å"Misperceptions, the Media, and the War in Iraq.† Pipa.com. 2 Oct. 2003. Program on International Policy Attitudes. 22 Dec. 2006 .   

Business Ethics Reflection

When one is faced with ethical dilemmas he or she needs to look at the situation as a whole and determine what the outcome of the situation would be and to whom it may effect. As I remember facing a dilemma when asked to write this paper what came to mind was haven to decide how I was going to confront a fellow employee on knowing that she was stealing money and that she was abusing our friendship by coming into work late on a regular basis. She was a single mom of one and was struggling to make ends meet but that gave her no right to steal from the company and do not make it right to take advantage of our friendship. My dilemma was that of having to report her. This person took advantage of our friendship while working together and to me that makes it harder at times to report a person to those of authority. I looked at her situation but that did not make me change my mind to report her. First, I made sure that it was her taking the money and I monitored the money for a week to determine about how much she was taking from the register so that I was able to have something to follow up on when I reported her. I then went to my supervisor and reported the incident and asked that we both sit down and talk to her and explain what we know and how we know of her stealing money from the register. After the sit down with this employee we let her know that there were consequences of her actions and that she was going to have to be let go from the company. We could have pressed charges against her but we chose not to since the amount of money was not a large amount. The moral issue in this dilemma is that of a person taking advantage of one’s friendship and that of losing a close friend. This person put our being friends on the line and looked at our friendship as it was okay to take the money and that nothing would happen to her since we were friends. The issue I had to face here was that of our friendship and how it would affect our families and then I had the obligation of being the office manager of reporting her since I was the one in charge of the office and responsible of what goes on in there. I as the office manager had to make my priorities to the company since her taking money could possible affect business. Yes, the money was not a large amount but after taking money for a number of days or weeks it could potentially affect profits. This person to me did not value our friendship by doing what she did because if she had she would have not put me in that situation in the first place. She did not value our friendship and she did not value her job and not to mention the position that she had put me in. Also she did not value the job that she had and put her family in harm by possibly being sent to jail for stealing. To me she did not think that she had to follow the rules of the company and that she even though she did get caught was sorry but was she sorry for getting caught or was she sorry she was losing her means of getting extra money? I am not as close to this person anymore because if she could do that then who’s to say she would not try to steal from me and my family? Social pressure does affect how people put themselves in certain situations when it comes to business. This person used her struggling to raise a child on her own to think that it was alright to steal money to make ends meet. Instead of going to the boss and asking for extra hours or even a raise to make more money she decided to take it in to her own hands and to steal money. With how expensive it is now-a-days to make ends meet people do things that they would not normally do such as stealing but that does not make them morally right. If I were to be faced with this type of situation again I think I would have done the same thing and reported it to the proper authorities. I would not want to put my job on the line to make sure a friendship stayed intact. I would have probably try to see warning signs and ask that person if there was anything I could do to help out or try to get that person more hours at work. I work from home so right now I am not put in situations such as that but thinking back I would most definitely take the same actions. I would also make sure not to work closely with good friends so that I am not put in such a situation. Keeping a working relationship but not one of a social relationship outside of work will help to keep me from having to be put in the type of dilemma.

The Attitude towards Alzheimer's Essay Example | Topics and Well Written Essays - 1000 words

The Attitude towards Alzheimer's - Essay Example Although research on care-giving disproportionally deals with topics such as costs of care, service utilization, and negative psychosocial outcomes etc, the influence of the attitude towards Alzheimer's on the care-giving to the patients has not attained significant attention in researches. Researches on the attitude of the family members towards Alzheimer's have great relevance as it can aid better care offered to the individuals with Alzheimer's by the people immediately close to them. As it is families who deal with life, it is important for families to deal with diseases, especially a disease like Alzheimer's. "Given that Alzheimer's is a disruptive yet often subtle disease, infinitely variable, it tends to bring about family crisis, even in the best organized and healthiest of families. This is because the beginnings of the disease involve gradual loss of ability to function well in life, rather than specific symptoms needing specific treatment. It is a disease of behaviors, and families have to make decisions about their own behaviors in response to the illness. In families with unhealthy interaction patterns, Alzheimer's disease becomes a new battleground." (Gray-Davidson, 1999, p. 47). Therefore, the attitude of the families towards Alzheimer's has an important impact on the care offered to individuals with Alzheimer's disease and a research on the different attitudes can contribute to a better health-care offered to patients with Alzheimer's. Scope The attitude of the families towards Alzheimer's has been found one of the most essential factors influencing the type of care offered to individuals with Alzheimer's. A reflective analysis of the various common attitudes towards Alzheimer's and their influences on the health-care can determine the various effective ways to treat the patients and help them in coping with the particular situation of the life. Therefore, the scope of research concerning attitude of the families towards Alzheimer's is vast and this specific study focuses on determining the essential elements in the different attitudes towards Alzheimer's. Hypothesis One of the basic factors determining the care given to individuals with Alzheimer's is the attitude of the families towards Alzheimer's as family is the essential unit of the society to deal with the issues confronting individuals with Alzheimer's. Therefore, the underlying hypothesis of this study is that the attitude of the families towards Alzheimer's has a major influence on how the patient is treated and looked after in the family background and it is essential to develop a positive attitude towards Alzheimer's in order to assist the patient effectively. Literature Review Various types of attitudes by different section of the society towards Alzheimer's have a major influence on the diagnosis, health-care, and treatment of the disease. For example, a physician's positive attitude towards Alzheimer's has been found one of the most essential factors in early diagnosis of the disease and it can affect how the patient is offered health-care in the course of the disease. "In their ongoing study, Paterson and colleagues found that a doctor's positive attitude about the identification and treatment of dementia is the most